The Non-profitable Organization I choose for this topic is the Operation Hope Foundation(OHF)
INTROUDUCTION
Operation Hope Foundation(OHF) is a Singapore based charity dedicated to transforming the lives of orphans and the poor through relief and development projects in third world countries.
VISION
To mobilise volunteers and resources to make a measurable difference by building a minimum of ten orphanages and community centres by 2014.
MISSION
To transform the lives of orphaned children and the poor in third world countries by building and operating orphanages and community centres thereby creating a better future both for the children and the surrounding.
CORE VALUES
We are a Christian charity, motivated by God’s love and compassion.
- We welcome all, regardless of colour, creed or faith.
- We serve the poor with kindness, dignity and respect.
- We apply and uphold the highest standards of honesty, accountability, transparency and professionalism in all that we do.
Sources: http://www.ohf.org.sg/
This website is a very useful one, it has information divided respectively and with photos showing the activities they have organised in the past and what they are doing in the present days. However it has no e-mail address provided but a discussion forum which may not be as convinient for contact. It will be perfect to have one for the audience’s sick.
I like the website overall as it has news and events updated consistently and also calender of up coming events. It also making use of new media tools for example they publish their own books and sell them online to creat awareness of the public.
THE 25 CENTS MEAL AND THE $50 BUFFET
A SENSE OF GOD AND A FEELING OF HEAVEN
WHO IS MY NEIGHBOUR?
They also send out a monthly e-newsletter update to all donors and supporters of their activities and events.
Apart from that the website even has a button of Share this which links to many popular social networking sites such as Facebook, Twitter, My space, Blogger, WordPress, Yahoo,Youtube ect. which they are easily approach to the world wide-audience and getting support from all of them.
Sharethis
Youtube
From this we can see this organisation is very successful in reaching out and get response in world-wide. However, I believe not many of us actually have heard from them so it is still not as popular to be aware of. I think there are some ways this organisation could be done to gain more popularity.
1stly, they should sell out the books which they are publishing not only online but also in the market so it can reach out to the non-web suer audience who do not online reading but physically reading books in the library or buying books to read.
2ndly, they could also send e-mail besides e-news letters to keep the supports up to date as ones would like to check e-mails more frequently.
3rdly, they could send monthly or yearly magazines to people’s house creat awareness among them.
Lastly, they could work with Mediacorp to advertise their organisation through broad cast commercials or news papers to increase popularity and gain support.
I believe those Non-profitable organisations like Operation Hope Foundation(OHF) could make use of new media networking tools to creat awareness among world-wide people and become more successful in getting more people’s support to creat a better life for those unfortunate, poor and needy’s people all over the world.
